Areas of work - examples

• Health and beauty: identifying and prioritising consumer needs for a new product
• Oral care: identifying success drivers for the 'grey' market and developing best practice marketing guidelines
• Foods: exploring the potential and identifying the optimum direction for a brand's NPD
  

• On-line media: identifying consumer needs and scoping new business opportunities via qualitative research
• Pharmaceuticals: developing guidelines for improving packaging effectiveness by merging existing learning with new international qualitative research
• Niche spirits: developing a brand strategy via qualitative research and an insight integration workshop
  

• Foods: a trends activation workshop to develop brand and portfolio planning strategies
• Healthcare: a research integration workshop to develop action plans following a major global segmentation study
• Spirits: a brand essence workshop which used critical consumer insights and the output of a brand audit to build a compelling and differentiated brand essence